Why WhatsApp?
If you're still relying solely on email marketing, you're leaving money on the table. The average email open rate hovers around 20%. WhatsApp messages have a 98% open rate. It is the most popular messaging app in the world, and for many consumers, it's their digital home base.
The WhatsApp Business API Difference
Many small businesses use the standard WhatsApp Business app manually. That's fine for 10 customers. But to scale to 1,000 or 10,000, you need automation via the WhatsApp Business API. This allows you to:
- Broadcast messages to thousands of opted-in users instantly.
- Integrate chatbots (like BonPapi Valet Agents) to handle replies 24/7.
- Connect to your CRM (Shopify, Salesforce, HubSpot) for automated order updates.
3 Ways to Scale with WhatsApp
1. Automated Abandoned Cart Recovery
Instead of a generic email that goes to spam, send a friendly WhatsApp nudge: "Hey Alex, we saved your cart! Want 5% off to complete your order now?" Conversion rates on WhatsApp reminders are 3x higher than email.
2. Instant Customer Support
Don't make customers wait for a ticket response. A Valet AI Agent on WhatsApp can answer "Where is my order?" or "Do you ship to Canada?" instantly, reducing support costs by up to 70%.
3. Post-Purchase Engagement
Send shipping updates automatically. Two weeks later, automate a feedback request or a replenishment reminder. This keeps your brand top-of-mind without manual effort.
Respecting the Inbox
With great power comes great responsibility. WhatsApp is a personal space. Do not spam. The key to scaling is relevance. Only send messages that add value—shipping updates, requested info, or highly targeted offers based on past behavior.
BonPapi's automation tools ensure you stay compliant with WhatsApp's strict anti-spam policies while maximizing your revenue per user.
Unlock WhatsApp Growth.
Connect with your customers where they actually are.